Partners
Gustav works with a select number of global companies helping them develop products, marketing campaigns and activation programmes worldwide.
Gustav works with a select number of global companies helping them develop products, marketing campaigns and activation programmes worldwide.
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Founded by King Liu in Taiwan in 1972 Giant is one of the world’s leading bicycle and cycling product manufacturer. Giant is recognised as the world's largest bicycle manufacturer designing, building and distributing road bikes, mountain bikes, commuter bikes and triathlon bikes all across the world. For more information visit www.giant-bicycles.com
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In 2019 Giant officially launched their sister brand CADEX. From wheel systems and tires to saddles, CADEX products deliver pinnacle performance under the most demanding conditions. For more information visit www.cadex-cycling.com
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On Running is one of the world’s leading athletic shoe and performance sportswear company’s based in Switzerland. Gustav and his team worked with On over a six month period to create the cloudboom echo 3 prototype which Gustav went on to win the 2022 Ironman World Championships in. For more information, please visit www.on-running.com.
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Hep is specialist in solar investments & photovoltaic projects in Asia, Europe and the USA. With them, you invest in a global energy transition, contribute to sustainable development and profit from attractive returns. For more information, please www.hep.global
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Zwift is an at home training app game connecting cyclists and runners around the world. Zwift pairs your bike with indoor training equipment to create a smooth & realistic ride. The Company was co-founded by Jon Mayfield, Eric Min, Scott Barger and Alarik Myrin in 2014. For more information please visit www.zwift.com or download the app.
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Santini SMS is an Italian cycling and triathlon clothing brand founded by Pietro Santini in 1965 in Lallio, Italy. Santini works with many of the world’s leding triathletes including Holly Lawrence and Gustav Iden in addition to multiple world tour cycling teams including Trek-Segafredo. For more information visit www.santinicycling.com
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Shimano is the world’s largest bicycle component company. Its products include drivetrain, brake, wheel and pedal components for road, mountain, track and hybrid bikes. Founded in 1921 by Shozaburo Shimano the Japanese multinational manufacturer also produces fishing tackle and rowing equipment. For more information visit www.shimano.com
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Maurten is one of the world's leading nutrition brands producing a range of products for endurance athletes. Maurten supported Eliud Kipchoge with his 01:59:40 unofficial world record marathon in 2019. For more information visit www.maurten.com
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100% is a sportswear and lifestyle brand that produces performance eyewear. Founded in 1982, 100% headquarters are in San Diego, California. All 100% products are designed and tested in the USA. The company manufactures its eyewear in Italy and the lenses in France. For more information visit www.100percent.com
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Deboer wetsuits works with the best craftsmen in the world using the finest quality materials and the latest technology. We produce wetsuits and speedsuits that elevate performance, maximize body heat sustainability, and increase comfort and flexibility for peak performance. For more information visit www.deboerwetsuits.com
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Surpas delivers technical short and long distance triathlon suits for Gustav. Through technical, unique design, outstanding quality and unbeatable services, Surpas are one of the Scandinavia and the world leading triathlon performance brands. www.surpasofficial.com
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In addition to Gustav's personal partnerships, Gustav also has a number of partnerships via his science and technology business, Santara Tech, he founded alongside, fellow Norwegian and Olympic and Ironman 70.3 World Champion, Kristian Blummenfelt, their coach Olav Aleksander Bu and their long-time manager Adam Acworth. To learn more about Santara Tech, please visit www.santaratech.com. Currently Santara Tech works with the following partners.
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When your core body temperature rises, your performance declines. CORE are the experts in thermal management for sports. Their CORE sensor continuously and accurately measures core body temp on the go. This allows precise heat training, helping you adapt without wearing you out. CORE also supports race pacing and development of effective cooling measures. For more information, visit www.corebodytemp.com
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Moxy is a wearable sensor that measures oxygen levels in the muscles of athletes while they work out. The data is used for precision control of exercise intensity in real time where power or pace measures are insufficient due to factors like heat, fatigue, and altitude. Moxy integrates with the devices and software used by serious athletes. For more information, visit www.moxymonitor.com
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Body Rocket is revolutionising cycling performance with the world’s first system to provide real-time aerodynamic data as you ride. Comprising on-bike sensors that separate the body from the bike, Body Rocket’s leading-edge technology allows athletes to measure and optimise body position and kit choice in real-world conditions, transforming the way cyclists and triathletes train and perform. For more information, visit www.bodyrocket.cc
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VO2 Master provides an innovative and lightweight means to monitor the human body's response to performance and wellness training. Our mission is to provide athletes, trainers, and health enthusiasts with the tools they need to achieve their goals. With our unique analyzer, you can individualize your training program based on your physiological needs, making it easier than ever before to achieve optimal performance and a healthier life. For more information, visit www.vo2master.com
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FORM Smart Swim Goggles display real-time metrics like distance, pace and time right before your eyes—without obstructing your vision. Boost your improvement with coach-designed workouts and training plans or build your own custom workout. For more information visit www.formswim.com
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Maurten is one of the world's leading nutrition brands producing a range of products for endurance athletes and working with multiple world champions across a range of sports. Maurten supported Eliud Kipchoge with his 01:59:40 unofficial world record marathon in 2019. For more information visit www.maurten.com
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