Partners
Gustav works with a select number of global companies helping them develop products, marketing campaigns and activation programmes worldwide.
Gustav works with a select number of global companies helping them develop products, marketing campaigns and activation programmes worldwide.
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Founded by King Liu in Taiwan in 1972 Giant is one of the world’s leading bicycle and cycling product manufacturer. Giant is recognised as the world's largest bicycle manufacturer designing, building and distributing road bikes, mountain bikes, commuter bikes and triathlon bikes all across the world. For more information visit www.giant-bicycles.com
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In 2019 Giant officially launched their sister brand CADEX. From wheel systems and tires to saddles, CADEX products deliver pinnacle performance under the most demanding conditions. For more information visit www.cadex-cycling.com
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On Running is one of the world’s leading athletic shoe and performance sportswear company’s based in Switzerland. Gustav and his team worked with On over a six month period to create the cloudboom echo 3 prototype which Gustav went on to win the 2022 Ironman World Championships in. For more information, please visit www.on-running.com.
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AG1 is the ultimate daily foundational health supplement for optimal health and nutrition. AG1 supports optimized health and wellbeing in one comprehensive multivitamin supplement combining 75 ingredient into one, simple, drinkable habit. For more information please visit www.drinkag1.com
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Shimano is the world’s largest bicycle component company. Its products include drivetrain, brake, wheel and pedal components for road, mountain, track and hybrid bikes. Founded in 1921 by Shozaburo Shimano the Japanese multinational manufacturer also produces fishing tackle and rowing equipment. For more information visit www.shimano.com
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Maurten is one of the world's leading nutrition brands producing a range of products for endurance athletes. Maurten supported Eliud Kipchoge with his 01:59:40 unofficial world record marathon in 2019. For more information visit www.maurten.com
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100% is a sportswear and lifestyle brand that produces performance eyewear. Founded in 1982, 100% headquarters are in San Diego, California. All 100% products are designed and tested in the USA. The company manufactures its eyewear in Italy and the lenses in France. For more information visit www.100percent.com
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Deboer wetsuits works with the best craftsmen in the world using the finest quality materials and the latest technology. We produce wetsuits and speedsuits that elevate performance, maximize body heat sustainability, and increase comfort and flexibility for peak performance. For more information visit www.deboerwetsuits.com
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Surpas delivers technical short and long distance triathlon suits for Gustav. Through technical, unique design, outstanding quality and unbeatable services, Surpas are one of the Scandinavia and the world leading triathlon performance brands. www.surpasofficial.com
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Core provides real time body temperature analysis for Gustav. They are the first and only completely non-invasive wearable that delivers continuous, accurate core body temperature monitoring - without invasive probes or e-pills. Visit www.corebodytemp.com for more infomation.
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Pelotan is high-performance sun protection that improves performance and allows athletes to avoid sunburn. The World's Best Sports Sunscreen. For more information visit www.pelotan.com
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VO2 Master is the only truly portable VO2 analyser. Providing Gustav with reliable accuracy wherever and whenever he needs. For more information visit www.vo2master.com
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80% of aerodynamic drag is created by your body. Body Rocket allows you to get lab quality data in real time wherever you are. Using the same technology as gold standard wind tunnels you can be confident to gain an accurate picture of your aerodynamics. For more information visit www.bodyrocket.cc
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Plasmaide is a science-backed and third party accredited adaptogen that promotes optimal blood health - helping you to peak at your best through boosting energy, increasing endurance and supporting recovery. To find out more and shop their products visit www.plasmaide.com
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